Case Study: Essemtec AG achieves agile, integrated CRM and quote processes with CAS genesisWorld from CAS Software

Essemtec AG - Customer Case Study

Essemtec AG, a provider of flexible SMT pick-and-place and dispensing systems, needed a new integrated CRM platform to support its global operations. They sought to replace their existing Microsoft Dynamics and PIAS systems to unify marketing, sales, and customer service processes and enable better mobile access to customer data.

Implementing CAS Software's genesisWorld CRM solution provided a highly adaptable and centralized platform. The results included increased worldwide efficiency through guided processes, the ability to run targeted marketing campaigns, and a seamless, error-free quote process powered by an integrated product configurator. CAS Software delivered an agile solution that eliminated isolated applications and provided critical data access for on-the-road sales and service teams.

Essemtec AG

Klaus Salmhofer

Project Manager CRM Strategy & Introduction