Case Study: Erwin Renz improves customer visibility and sales responsiveness with CAS Software's CAS genesisWorld

Erwin Renz - Customer Case Study

The customer, Erwin Renz Metallwarenfabrik GmbH & Co KG, a leading manufacturer in the letter and parcel box industry, required a centralized and flexible CRM system to manage sales processes, improve customer service, and enhance marketing across all its sites. To meet these goals, they turned to the vendor, CAS Software, and implemented their CAS genesisWorld solution.

CAS Software provided a holistic CRM solution that offered a 360-degree view of customers and projects. This implementation by CAS Software led to enormous improvements in work efficiency, a more agile response to customer enquiries, and increased transparency, allowing for a more competent and targeted approach to customers and prospects.

Erwin Renz

Ralf Benzler

Head of Sales