Case Study: Eren Holding improves sales transparency and faster decision-making with CAS genesisWorld CRM from CAS Software

Eren Holding - Customer Case Study

The customer, Eren Enerji Elektrik Üretim A. S., a part of Eren Holding, needed a customizable CRM to create a central database. Their challenge was to manage customer information, appointments, and quotations more efficiently to prevent duplication and enable better sales reporting and lead management for its energy operations. They turned to vendor CAS Software for its CAS genesisWorld CRM solution.

CAS Software implemented its CAS genesisWorld CRM, which provided a flexible and user-friendly platform. The solution created a transparent, centralized database for customer portfolios and documents. This allowed the sales team to better control their pipeline and enabled managers to access vital reports and analyze market data, leading to quicker reactions to market changes and the confident exploitation of new opportunities.

Eren Holding

Ugur Gürses

IT Manager