Case Study: JOMA Dämmstoffwerk GmbH improves sales collaboration with CAS genesisWorld from CAS Software

Employees really enjoy working with the new CRM software

JOMA Dämmstoffwerk GmbH, a leading supplier of insulation materials, faced challenges with its outdated system of using an ACCESS application and Excel files for sales. The company needed a simple, intuitive CRM to map its sales process, manage complaints, and create a uniform database for its office and field staff. They turned to CAS Software for a solution using their CAS genesisWorld platform.

CAS Software implemented CAS genesisWorld Premium, which included modules for forms, reporting, and surveys, along with an interface to the company's ERP system. The solution streamlined collaboration and automated sales processes, resulting in better teamwork, high user acceptance, and a reliable, daily-updated basis for decision-making. This provided JOMA with a structured method for handling complaints and fostering long-term customer loyalty.

JOMA Dämmstoffwerk GmbH

Maximillian Lang

Managing Director