Case Study: eltherm GmbH improves sales efficiency and data quality with CAS genesisWorld from CAS Software

eltherm GmbH - Customer Case Study

eltherm GmbH, a global provider of electrical heat tracing solutions, faced challenges in managing its growth, including disparate data, inefficient processes, and a lack of centralized information. To achieve greater process reliability and increase efficiency in sales, they turned to CAS Software and implemented the CAS genesisWorld CRM platform.

By deploying CAS genesisWorld, CAS Software provided a central platform that reduced interfaces and pooled information, eliminating duplicates and island solutions. This resulted in a large saving of time for the mobile sales force, more efficient route planning through geomarketing, and the ability to run precise marketing campaigns thanks to smart data selection. The solution from CAS Software enabled a smooth information flow and automated workflows to support users.

eltherm GmbH

Martin Rings

Sales Director