Case Study: Datron achieves faster customer care and more efficient CRM processes with CAS Software

Datron - Customer Case Study

Datron AG, a leading global machine builder and supplier of high-tech CNC machinery, sought to elevate its customer communication and care to a new level. The company required a flexible CRM/XRM solution to support its goal of building trusting relationships and inspiring customers both technologically and emotionally. To meet this challenge, they turned to CAS Software and its product, CAS genesisWorld.

CAS Software implemented the holistic CAS genesisWorld platform, which provided cross-departmental support from marketing to service. The solution delivered enormous time savings, particularly by automating trade fair follow-up processes that were previously manual and cut lead processing from weeks down to a single day. CAS genesisWorld also enabled efficient, transparent deployment planning for service teams and provided the analysis functionality needed by management, allowing Datron to gain a complete view of its customers and address their needs more efficiently.

Datron

Dirk Kopp

CRM-Manager