Case Study: COG achieves a 360-degree customer view with CAS Software's CAS genesisWorld

COG - Customer Case Study

C. Otto Gehrckens GmbH & Co. KG (COG), a leading supplier of elastomer seals and O-rings, faced challenges with its growing and complex customer data, which was stored in a disconnected and confusing manner across different systems and departments. This lack of a central, modern CRM system made cross-departmental collaboration and data retrieval difficult. To address this, COG chose to implement the CAS genesisWorld CRM solution from CAS Software.

CAS Software provided a flexible and state-of-the-art CRM system that centralized all customer data, creating a 360-degree view for its 70 users. The solution, noted for its excellent usability and powerful SmartSearch, streamlined processes like trade fair lead management and provided mobile access to data. This resulted in optimized customer service, transparent cross-interface collaboration, and provided a powerful foundation for future marketing automation initiatives.

COG

Henning Wrage

Head of Marketing and CRM Project Manager