Case Study: Coeman Packaging reduces administration and improves sales efficiency with CAS genesisWorld from CAS Software

Coeman Packaging - Customer Case Study

Coeman Packaging, a direct importer of recyclable plastic materials and packaging machines, sought to reduce time spent on administrative tasks to better focus on its core sales activities. The company needed a flexible CRM system to improve communication between departments, standardize workflows, and integrate all its sales data. They partnered with CAS Software and implemented the CAS genesisWorld solution to address these challenges.

CAS Software implemented its CAS genesisWorld CRM, which provided Coeman Packaging with a central system featuring personalized dashboards and automated workflows. This solution gave employees full dossiers on each customer and enabled mobile access, including offline work and smartphone integration. The results included highly motivated employees and a significant simplification of workflows. The sales team now spends less time on administration and more on the sales process, supported by always having correct and up-to-date sales information.

Coeman Packaging

Luc Vanderbeke

General Manager