Case Study: BJB improves global sales control and customer service with CAS Software's CAS genesisWorld

BJB - Customer Case Study

The customer, BJB, a lighting components manufacturer, required a modern CRM solution to replace its outdated Saratoga system. The company needed to better manage global sales, prepare complex quotes, and gain a unified 360-degree view of customer data. To meet this challenge, BJB partnered with CAS Software for its CAS genesisWorld CRM and Smart View solutions.

CAS Software implemented its CAS genesisWorld Platinum Suite, which provided BJB with an intuitive platform for managing all customer and project information. The solution streamlined workflows, enabled seamless hybrid working, and integrated with the company's existing SAP ERP system. As a result, BJB significantly improved its customer service, maximized internal efficiency, and provided its employees with a robust and popular tool for global sales control and decision-making.

BJB

Ingolf Böhmer

Marketing Manager