Case Study: Bavaria Yachts accelerates yacht configuration with CAS Merlin CPQ from CAS Software

Bavaria Yachts - Customer Case Study

Bavaria Yachtbau GmbH, a manufacturer of sailing yachts and motor boats, needed a uniform knowledge base for multi-channel sales and a professional system to generate reliable, on-brand offers for its international dealers. To meet this challenge, they turned to CAS Software and implemented the CAS Merlin CPQ solution.

By deploying CAS Merlin CPQ, Bavaria Yachts gained the ability to make rapid changes to configurations and price lists through intuitive modeling. The solution provided a high-quality presentation of configured yachts with superimposed images, helping to emotionally engage customers. CAS Software's implementation enabled technically buildable offers in different languages and drastically reduced the time needed to incorporate major changes from a month down to a single day.

Bavaria Yachts

Stefan Rixecker

Head of Order Management