Case Study: Bau-Fritz achieves more efficient lead management and better forecasts with CAS Software's CAS genesisWorld

Bau-Fritz - Customer Case Study

Bau-Fritz, a family-owned company in the construction industry that builds sustainable houses, needed a CRM solution to centralize its data and map its entire sales process from lead generation to closing deals. They required a system to improve lead qualification, manage opportunities, and enable mobile work for their representatives, all while being user-friendly. To address these challenges, they partnered with CAS Software and implemented the CAS genesisWorld platform.

The solution from CAS Software provided a highly adaptable CRM that was tailored to Bau-Fritz's specific processes. The implementation resulted in increased data quality, a more efficient lead process with a better conversion rate, and improved interaction between field and office staff through a constantly updated 360-degree customer view. The system also enabled the preparation of high-quality forecasts for management, ensuring the company's long-term operational efficiency.

Bau-Fritz Reference

Siegfried Streitel

IT Manager