Case Study: Bals Elektrotechnik achieves transparent customer and project management with CAS genesisWorld by CAS Software

Bals Elektrotechnik - Customer Case Study

Bals Elektrotechnik, a manufacturer of industrial plugs and sockets, required a unified system to standardize its customer and project management. They needed a cross-platform solution to support their sales, marketing, and project planning divisions with more transparent and agile processes. To address this challenge, they partnered with CAS Software and implemented the CAS genesisWorld Premium Edition platform.

The solution from CAS Software provided a centralized information system with a 360-degree customer view, comprehensive reporting, and effective document management. The implementation resulted in greater process transparency, optimized response times, and improved cross-departmental collaboration for Bals Elektrotechnik. The mobile-ready system also increased employee satisfaction and provided the team with relevant information while on the move.

Bals Elektrotechnik

Heiko Germershausen

Head of Project Planning