Case Study: Baden TV streamlines customer management and scheduling with CAS genesisWorld from CAS Software

Baden TV - Customer Case Study

Baden TV GmbH, a regional television broadcaster, sought to modernize its operations by implementing a CRM system to centralize customer data, improve internal communication, and manage appointments across its administration and studio departments. They partnered with CAS Software AG and, with support from their partner MERIDIAN, implemented the customized CAS genesisWorld CRM solution to meet these specific needs.

The solution from CAS Software provided Baden TV with a centralized hub for all customer information and enabled seamless communication between departments, including mobile access. This allowed the company to efficiently process appointments, automate routine tasks, and effectively analyze advertising contracts. As a result, Baden TV successfully broke from old operational structures and now maintains closer connections with its regional partners and advertisers.

Baden TV

Pascal Schütt

Editorial Manager/Deputy Managing Director