Case Study: ATEQ Group improves workflows and customer communication with CAS genesisWorld from CAS Software

ATEQ Group - Customer Case Study

ATEQ Group, a global leader in measurement solutions, faced challenges with disconnected systems and inefficient business processes, particularly in sales and service. They sought to eliminate these information silos and improve both internal communication and customer service. To address this, they partnered with CAS Software and implemented their CAS genesisWorld CRM solution.

By utilizing the CAS genesisWorld platform, which included specialized modules and a bidirectional interface to their ERP system, ATEQ was able to significantly optimize its workflows. The solution from CAS Software provided faster data access, automated processes, and improved documentation, leading to greater efficiency and a marked increase in customer satisfaction. The CRM system's mobile capabilities also allowed employees to work more effectively.

ATEQ Group

Rainer Bückle

Sales Manager