Case Study: ASYS Group achieves global, customer-centric CRM transparency with CAS Software

ASYS Group - Customer Case Study

ASYS Group, a global technology company and supplier of manufacturing machines, faced the challenge of managing inconsistent data and isolated processes across its international operations. Their goal was to develop a transparent, unified CRM infrastructure to connect multiple ERP systems and replace various island solutions. To meet this challenge, they partnered with vendor CAS Software.

CAS Software implemented its CAS genesisWorld CRM solution to create a centralized, customer-centric system for ASYS. The results included significant time savings through automated sales notifications, efficient transnational teamwork, and a complete 360-degree customer view for informed decision-making. The vendor's solution enabled a well-developed ticket system for customer service and provided all key performance indicators at a touch of a button.

ASYS Group

Klaus Bronner

Director IT