Case Study: Amazonen-Werke streamlines CRM and sales processes with CAS Software and Sellmore

Amazonen-Werke - Customer Case Study

Amazonen-Werke, a manufacturer of innovative agricultural technology, needed a flexible and intuitive CRM solution to centralize its customer data and streamline interdepartmental communication. The company partnered with CAS Software, implementing their CAS genesisWorld Platinum platform to digitalize contact information, improve mobile access for its international sales teams, and enhance the management of sales activities and projects.

The solution from CAS Software, which included mobile access and an integration with the company's Sage ERP system, successfully digitized all customer interaction processes. This resulted in significant time savings for Amazonen-Werke's staff by providing central, real-time data access, shortening information paths, and enabling the quick creation of quotes and visit reports. The automated processes also brought transparency to quote tracking and lead management through individualized dashboards.

Amazonen-Werke

Stefan Hagmann

Project Manager, Marketing & Communication