Case Study: Ajinomoto Foods achieves better reporting and cross-team knowledge sharing with CAS genesisWorld from CAS Software

Ajinomoto Foods - Customer Case Study

Ajinomoto Foods, a Japanese global food company, faced challenges with disparate data stored in individual Excel lists, which hindered efficient reporting and knowledge sharing. To create a centralized information platform for better decision-making and to support professional customer management, the company implemented the CAS genesisWorld CRM solution from vendor CAS Software.

The solution provided by CAS Software centralized all customer and project data, enabling efficient reporting and a 360-degree customer view. This eliminated knowledge loss and allowed Ajinomoto’s team to quickly generate analyses, tailor their approach to customer needs, and share success stories across the global group, ultimately leading to better and faster customer service.

Ajinomoto Foods

Florian von Eicken

Sales Manager