Case Study: Pathé cuts time-to-hire by more than half with Carv's conversational AI agents

Pathe cuts time-to-hire by more than half with Carv

Pathe, a major European cinema brand, faced significant challenges in its high-volume hiring for frontline service roles. Their manual process involved recruiters screening applications by hand and struggling with unreturned phone calls, which created delays and an inability to adapt to seasonal demand volatility. To address this, they partnered with the vendor Carv and implemented its conversational AI agents to automate the initial recruitment stages.

Carv's solution used AI agents to engage candidates instantly via WhatsApp, conducting full initial screenings for availability and motivation. This automation allowed Carv to cut the average time-to-hire by more than half, from 32 days down to 14.5 days. The recruitment operation also achieved a 50% overall cost reduction, improved candidate experience, and gave local theaters the flexibility to open or close vacancies on demand.

Pathe