Case Study: Women’s Rogaine achieves 25% brick-and-mortar sales growth and 123% e-commerce sales growth with Carusele

Women’s Rogaine - Customer Case Study

Carusele worked with Women’s Rogaine to support the launch of Women’s Rogaine® Foam, with the goal of building awareness and driving sales among new audiences. The challenge was to expand the brand beyond its traditional thinning-hair positioning and introduce it as a solution for women seeking fuller, thicker hair.

Carusele partnered with lifestyle and beauty influencers to attend and cover a launch event, creating premium social content, long-form product posts, and beauty roundups that positioned the foam as a staple product. The campaign delivered strong results, including 70 million impressions, 289% over goal, a 25% rise in brick-and-mortar sales in NYC two weeks after launch, and a 123% increase in e-commerce sales in the same period.

Women’s Rogaine