Case Study: Wet Ones boosts brand awareness with Carusele

Wet Ones - Customer Case Study

Wet Ones worked with Carusele to boost awareness for its Wet Ones Sensitive Skin Canister, Wet Ones Antibacterial Canister, Wet Ones Travel Pack, and the “Messiest Kid in America” digital contest. The challenge was to educate parents about the benefits of Wet Ones for cleaning up messes and killing germs on the skin while driving interest at Walgreens.

Carusele partnered with top mommy influencers to create relatable content based on their everyday lives, and they also hosted a one-hour Twitter party for moms nationwide. The campaign generated 38.7 million impressions, 93% above goal, 142 clicks to product pages, and 95% share of voice over competitors, a 73-point increase during the campaign.

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