Case Study: Walgreens drives awareness and engagement for EAS Sports Nutrition with Carusele

Walgreens - Customer Case Study

Walgreens worked with Carusele to support the relaunch of EAS Sports Nutrition at Walgreens, with a focus on EAS Myoplex, EAS AdvantEDGE Powder, and EAS AdvantEDGE Ready to Drink Milk. The challenge was to drive awareness, conversation, and education around the relaunch among relevant fitness and lifestyle audiences.

Carusele developed an influencer-led campaign featuring fitness and lifestyle creators who authentically incorporated EAS products into their workout and nutrition routines and shared content across blogs, Facebook, Twitter, Instagram, and video. The campaign was extended through social shops, influencer syndication networks, an Instagram challenge, a Twitter party, and native ad partners, successfully broadening reach to targeted audiences, though no specific numeric results were provided.

Walgreens