Case Study: Walgreens boosts heart health awareness with Carusele

Walgreens - Customer Case Study

Walgreens partnered with Carusele to support its #HeartHealthGoals campaign and position Walgreens as the go-to destination for heart health needs. The challenge was to raise awareness around the full range of heart health support available at Walgreens, from pharmacist guidance to supplements, vitamins, and diagnostic tools.

Carusele implemented an influencer marketing program featuring five health- and lifestyle-focused creators age 45+ who published blog content and amplified it across Facebook, Twitter, Instagram, Pinterest, and secondary syndication. The campaign delivered 46.5 million impressions, 210% above goal, drove a 15% increase in share of voice, and generated $483K in digital value equivalency.

Walgreens