Case Study: Walgreens boosts photo center awareness with Carusele

Walgreens - Customer Case Study

Walgreens partnered with Carusele to help drive awareness of Walgreens Photo Center, both online and in-store, for its Spring Photo Catalog campaign. The challenge was to promote the catalog’s “pursuit of happiness” theme and increase interest in Walgreens Photo services.

Carusele worked with lifestyle influencers to create high-quality blog content and social posts featuring Walgreens Photo Center experiences, a giveaway, and the hashtag #ShareLifesHappy, amplified across Facebook, Twitter, Instagram, GooglePlus, Pinterest, and publisher sites. The campaign delivered strong results, including a 40% increase in page views, a 10.5% increase in website visits, and 6.1 million impressions, exceeding goals by 204%.

Walgreens