Case Study: Walgreens builds awareness and trust for Walgreens Beauty with Carusele

Walgreens - Customer Case Study

Walgreens partnered with Carusele to raise awareness that its Studio 35 Beauty line had been rebranded as Walgreens Beauty. The challenge was to educate audiences while building trust in the brand’s promise of high-quality, affordable beauty and personal care products.

Carusele executed a three-phased influencer campaign with Walgreens VIP Ambassadors, combining in-store social shops, blog posts, and social content to highlight easy skincare routines. Using Carusele’s Content Performance Index™, top-performing content was amplified through paid social from influencer channels, generating 52.7 million total impressions, 776K minutes of audience attention, and 64.8K total engagements.

Walgreens