Case Study: Walgreens builds brand awareness for Petshoppe products with Carusele

Walgreens - Customer Case Study

Walgreens wanted to build awareness for its Petshoppe products and new pet treats, reaching pet owners with a message that would resonate. Carusele partnered with the retailer to support the campaign through influencer marketing and paid social amplification.

Carusele worked with social influencers to share personal stories about spoiling their pets, then monitored performance in real time to identify the strongest content and creative insights for boosting. The campaign exceeded its impressions goal by 46%, delivered 19 million total impressions, and achieved 80% brand share-of-voice ownership, generating 168K minutes of audience attention.

Walgreens