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Case Study: UFC drives fight viewership and #RouseyRevolution hype with Carusele
A Carusele Case Study
UFC - Customer Case Study
UFC partnered with Carusele to help drive viewership for the Rousey vs. Holm UFC 193 fight and build hype around the #RouseyRevolution. The challenge was to amplify the event and connect with audiences in a way that would inspire excitement around Ronda Rousey’s story and the fight itself.
Carusele implemented an influencer campaign centered on fitness creators with strong personal brands, focusing on female empowerment and fit living. Influencers shared their own journeys, discussed what they found inspiring about Ronda Rousey, and promoted the #RouseyRevolution video series to spark conversation and enthusiasm among their followers.
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