Case Study: Tyson Foods boosts wing sales with Carusele

Tyson Foods - Customer Case Study

Tyson Foods partnered with Carusele to support the launch of Tyson® Bone-In Wings regional flavors and the nationwide rollout of Tyson® Buffalo Boneless Wingz ahead of the biggest football game of the year. The challenge was to build awareness and drive demand for these new wing products during a key seasonal moment.

Carusele created premium game-day themed social content with home entertainment influencers, including recipes, party platter ideas, and styled visuals to inspire shoppers. The campaign delivered strong in-store results for Tyson Foods, including a 36.36% monthly average sales lift across all flavors, an 84% sales lift in Buffalo Wingz, and a 190.14% total January sales lift.

Tyson Foods