Case Study: TILL Vodka increases Chicago brand awareness with Carusele

TILL Vodka - Customer Case Study

TILL Vodka wanted to boost brand awareness and educate audiences in the Chicago area after its recent local launch. To support that goal, Carusele partnered with the new vodka brand on a locally focused influencer program designed to tell TILL Vodka’s story and highlight its farm-to-cocktail positioning.

Carusele worked with three Chicago-native influencers to create blogs and recipes featuring TILL Vodka, then amplified the top-performing content with geo-targeted social boosting to reach more Chicago audiences. The campaign generated 127K minutes of audience attention, 1.5M total impressions, and an estimated content value of $7,950.

TILL Vodka