Case Study: The SOLA Company exceeds awareness and content goals with Carusele's influencer marketing

The SOLA Company - Customer Case Study

The SOLA Company partnered with Carusele to use influencer marketing to build awareness and educate health-centric millennials and older diabetics in the U.S. about its full suite of products, while also generating a strong volume of high-quality content it could repurpose after the campaign.

Carusele ran a 3-month influencer marketing program with 12 lifestyle and healthy living influencers, producing recipes, visuals, videos, and social stories that were distributed across social media and blogs, then amplified with paid media. The campaign exceeded its impressions goal by 155%, generated over 6 million true views and 13,548 total engagements, and surpassed its content goal by 120% with more than 110 pieces of content.

The SOLA Company