Case Study: Splenda Stevia boosts holiday awareness with Carusele

Splenda Stevia - Customer Case Study

Splenda Stevia partnered with Carusele to build awareness for Splenda® Stevia No Calorie Sweetener in Canada ahead of the Canadian Thanksgiving holiday. The challenge was to position it as “the best-tasting stevia sweetener on the market” by reaching audiences with engaging holiday-inspired content.

Carusele worked with food and recipe influencers to create mouth-watering social content featuring drinks and treats, then identified the best-performing assets and optimized paid media daily for maximum reach. The campaign delivered 5 million true view impressions, 16,000 total engagements, an average ad recall rate of 9.76%, and exceeded CTR benchmarks by 86%.

Splenda Stevia