Case Study: Sabra grows awareness and sales with Carusele influencer campaigns

Sabra - Customer Case Study

Sabra partnered with Carusele to promote Sabra Snackers, a new snack product aimed at growing awareness, educating audiences, and driving sales in drugstores across the NYC and NJ markets. The challenge was to reach busy consumers with a convenient, delicious, and wholesome snack option.

Carusele used an influencer-led Instagram campaign featuring photos, videos, and Stories, then amplified the best-performing content through influencer networks and geo-targeted paid media. The campaign exceeded the engagement rate benchmark by 113%, generated 1.4x digital media value, and produced 56 unique content assets.

Sabra