Case Study: Revlon achieves 82% weekly sales lift with Carusele

Revlon - Customer Case Study

Revlon worked with Carusele to support the Revlon Beauty Must-Haves event, with the goal of positioning Revlon as a leader in lip and driving awareness and sales for its new Ultra HD lipstick line at Walgreens and Duane Reade.

Carusele partnered with 12 influencers across Lifestyle, Health & Beauty, and Family categories to create premium content, social shops, and syndicated visual assets featuring the Ultra HD lipsticks. The campaign generated 29.5 million impressions, a 1.2% lift in total brand sales, and an 82% weekly sales lift on featured items.

Revlon