Case Study: Revlon achieves major sales lift and share of voice growth with Carusele

Revlon - Customer Case Study

Revlon partnered with Carusele to drive in-store traffic and boost sales of multiple mascara products around National Mascara Day. The challenge was to encourage shoppers to visit Walgreens and purchase more than one Revlon mascara SKU using a compelling promotional incentive.

Carusele executed an influencer campaign centered on “Mascara Cocktailing,” encouraging creators to showcase layered mascara looks across blogs, Instagram, and other social channels, with a call to action to shop at Walgreens and try the BOGO 50% off offer. The campaign delivered strong measurable results, including a 209% unit sales lift versus the benchmark sales event, a 671% lift in Brand and Retailer Mentions, and 68% share of voice ownership versus 24% before the campaign.

Revlon