Case Study: Pepsi boosts engagement and purchase with Carusele

Pepsi - Customer Case Study

Pepsi worked with Carusele to promote its limited-edition Pepsi Emoji product line at Walgreens and encourage millennials to join the #SayItWithPepsi conversation. The challenge was to drive engagement, purchase, and social participation around the campaign while supporting a clear path to buy.

Carusele built the campaign around influential creators who produced organic-style blog posts, photography, branded video, and social shop content, then expanded reach through syndication with about 40 secondary influencers. The effort delivered a 677% increase in overall mentions of Pepsi Emoji, doubled share of voice to 57%, and generated more than 1,300 UGC submissions.

Pepsi