Case Study: Papyrus boosts holiday card engagement with Carusele

Papyrus - Customer Case Study

Papyrus wanted to drive awareness of its greeting card lines and make holiday cards more appealing to shoppers looking for the convenience of Duane Reade during the holiday season. Carusele helped Papyrus promote its holiday cards available at Duane Reade retail locations.

Carusele partnered with multiple influencers throughout the 2017 holiday season to create social shops at local Duane Reade stores and share their experiences across blogs and social channels. Carusele then amplified the strongest organic content through additional influencers, proximity targeting, and paid media, delivering 540,000 minutes of audience attention, exceeding engagement benchmarks by 400%, and surpassing the impressions guarantee by 139%.

Papyrus