Case Study: On The Border boosts patio engagement with Carusele

On The Border - Customer Case Study

On The Border Restaurants wanted to increase weekend patio traffic by 2-3% and encourage more frequent visits by positioning its patios as the place to be for happy hour, new menu items, and seasonal drinks. Carusele helped support the #PatioVida campaign with influencer content and targeted media syndication.

Carusele worked with content creators to visit On The Border patios, capture the full #PatioVida experience, and share visual and video stories through blogs and social media, amplified with highly targeted media to the brand’s core demographic. The campaign generated 5.5 million impressions, exceeding goal by 15%, delivered 631,000 minutes spent engaging, and produced 4x benchmark engagement rates.

On The Border