Case Study: Nice achieves brand awareness and retail mention lift with Carusele

Nice - Customer Case Study

Nice partnered with Carusele to support the relaunch of the Nice!® brand at Walgreens and build awareness around its food and beverage products. The challenge was to shift perception of Nice! to a trusted, balanced food brand while also driving sales and educating audiences about the benefits of featured products.

Carusele worked with Walgreens VIP Influencers to share personal stories about smart snacking and healthy travel snacking across blogs, social channels, and an influencer-hosted Twitter Party, then boosted top-performing #SimplyNice content to extend reach. The campaign delivered an 817% lift in brand and retailer mentions, 182K minutes of audience attention, and a 19 percentage point increase in share of voice ownership.

Nice