Case Study: MiaMily achieves 84% online sales lift with Carusele

MiaMily - Customer Case Study

MiaMily, a baby product brand, wanted to showcase the benefits of its 3D Baby Carrier for both baby and parent while driving shoppers to purchase online through Buy Buy Baby. The challenge was helping new and expecting moms understand a crowded category with confusing features and choosing the right carrier.

Carusele created an influencer-driven campaign using authentic, personal stories that highlighted the MiaMily 3D Baby Carrier in everyday life. Carusele amplified the strongest posts with social sharing and added paid boost support, delivering an 84% online sales lift, 10,862 total clicks, 159% exceeding click goals, and 48K minutes of audience attention.

MiaMily