Case Study: MassMutual Financial drives traffic and engagement with Carusele influencer marketing

MassMutual Financial - Customer Case Study

MassMutual Financial worked with Carusele to promote its Financial Planning Moments landing page and reach families considering important money decisions. The challenge was to create engaging social content that would drive traffic and connect with target audiences on Instagram and Facebook.

Carusele partnered with authentic influencers to create original content, then monitored performance in real time to amplify the best posts through paid social boosting and targeted demographic, interest, and location-based media. The campaign generated 1.2 million true view impressions, 22,016 total engagements, and exceeded clicks to the website by 51%, helping drive strong traffic to MassMutual’s landing page.

MassMutual Financial