Case Study: Lucky Supermarkets boosts Fourth of July grilling traffic with Carusele

Lucky Supermarkets - Customer Case Study

Lucky Supermarkets wanted to become the go-to destination for Fourth of July grilling essentials and drive more in-store traffic to its retail locations. Carusele helped the grocery chain address this seasonal challenge through an influencer marketing campaign focused on summer grilling.

Carusele selected food-focused influencers to create visually engaging content across blogs and social channels, then used its Content Performance Index™ to track performance in real time and amplify the strongest posts to geo-targeted audiences. The campaign increased reach and engagement around Lucky Supermarkets’ #LuckySummerGrilling effort, helping support the brand’s goal of boosting store visits, though no specific numerical results were provided.

Lucky Supermarkets