Case Study: Laura’s Lean boosts awareness and purchase consideration with Carusele's influencer ambassador strategy

Laura’s Lean boosts awareness and consideration with Carusele

Laura's Lean, a provider of lean beef and plant-based products, was challenged with an aging core buyer base and sought to increase market share and household penetration with a younger audience. To address this, they partnered with the influencer marketing vendor Carusele to implement an ambassador strategy.

Carusele's solution involved engaging micro-influencers in recipe, food, and lifestyle categories for a long-term campaign featuring Laura's Lean products. While standard social KPIs were monitored, the true effectiveness was measured through a custom brand lift study. This approach by Carusele successfully increased awareness and purchase consideration for the brand.

Laura’s Lean