Case Study: Jordana Cosmetics boosts brand awareness with Carusele

Jordana Cosmetics - Customer Case Study

Jordana Cosmetics partnered with Carusele to build brand awareness at Walgreens and drive shoppers in-store to visit a new display, while also positioning Walgreens as an accessible, inclusive beauty destination. The challenge was to overcome the belief that quality makeup has to be expensive and show that affordable drugstore beauty can deliver great results.

Carusele activated a campaign with 20 influencers who used $20 to shop the new Jordana Cosmetics display at Walgreens and create summer looks using the brand’s new products and best sellers. The content included how-tos, hauls, and tutorials, plus product giveaways, generating 17MM total impressions, 240K minutes of audience attention, and $177K in digital media equivalency.

Jordana Cosmetics