Case Study: Java House achieves massive sweepstakes engagement with Carusele

Java House - Customer Case Study

Java House needed to drive a “Warm Up to Cold Brew” movement during the winter months and increase entries for its #WarmUpToColdBrew Sweepstakes. To support the launch of its new Cold Brew Liquid PODS—designed to be enjoyed hot or cold—Java House partnered with Carusele to reach coffee drinkers in a fresh, seasonal way.

Carusele used influencers who already drank cold brew regularly to showcase the product as a hot winter beverage, then amplified the message through targeted media buying and secondary influencer syndication. The campaign generated 255K total sweepstakes entries, 721M total engagements, 725K minutes of audience attention, and exceeded the engagement rate goal by 350%.

Java House