Case Study: IKEA achieves 11.9MM impressions and 4.12x media value ROI with Carusele

IKEA - Customer Case Study

IKEA worked with Carusele to help build conversation around play for all children, how play has changed, and its impact on child development. The campaign also aimed to raise awareness of the IKEA Foundation’s efforts to support children’s play through its Good Cause Campaign.

Carusele implemented a content-driven influencer strategy, with creators sharing stories about how their children play across blogs, Facebook, Twitter, Instagram, and Pinterest. Carusele then amplified the best-performing content through social syndication and paid media, delivering 11.9 million impressions, more than 5,000 engagements, and a 4.12x media value ROI.

IKEA