Case Study: Hills Bros. drives brand awareness and engagement with Carusele

Hills Bros. - Customer Case Study

Hills Bros. partnered with Carusele to boost awareness and engagement for its Cappuccino drink mix during a key retail promotion period. The challenge was to reach women ages 35-54 in the Midwest U.S. and inspire interest around the brand and its retail offer.

Carusele created holiday-themed recipes, “Girls Night In” planning content, and a Walmart coupon promotion to drive retail traffic. The campaign was extended through a special ChicaNistaLIVE broadcast, a collaborative Pinterest board, a #CappTheNight Twitter Party, and a weekly sweepstakes series to encourage user-generated content and deeper engagement.

Hills Bros.