Case Study: Hershey barkTHINS boosts awareness and engagement with Carusele

Hershey barkTHINS - Customer Case Study

Hershey barkTHINS partnered with Carusele to build awareness for its barkTHINS products while supporting a 2 for $8 promotion. The challenge was to increase visibility and drive consumer interest for the snack brand through social and content-driven marketing.

Carusele implemented an influencer-led campaign featuring original social posts, blog content, and social shares, supported by content syndication, paid media, and a branded sweepstakes. The effort delivered 21.7MM total impressions, 55.7K engagements, exceeded engagement benchmarks by 3x, and increased share of voice ownership by 330%.

Hershey barkTHINS