Case Study: Herbal Essences drives trial and awareness with Carusele influencer campaign

Herbal Essences - Customer Case Study

Herbal Essences wanted to drive trial and build awareness for its Body Wash line, including Hello Hydration, Totally Twisted, Body Burst, and Happy Go Lather, while emphasizing the brand’s long-lasting fragrance as part of everyday routines. Carusele was brought in to help create buzz and encourage product consideration.

Carusele partnered with lifestyle, health & beauty, and family influencers to create blog content featuring Herbal Essences Body Wash and to share how the products fit into their #ScentGoals routine. The campaign was amplified across Facebook, Twitter, Instagram, and Pinterest, generating 39.8 million impressions, 99% above goal, along with 382 Twitter party participants and 8.2K total engagements.

Herbal Essences