Case Study: Herbal Essences boosts awareness and trial with Carusele

Herbal Essences - Customer Case Study

Herbal Essences wanted to drive trial and build awareness for its Body Wash line, including Hello Hydration, Totally Twisted, Body Burst, and Happy Go Lather, while emphasizing the long-lasting fragrance that supports daily routines. Carusele partnered with the brand to help showcase the products and inspire consumers around the #ScentGoals theme.

Carusele activated influencers in the Lifestyle, Health & Beauty, and Family categories to create blog content featuring Herbal Essences Body Wash and then amplify it across Facebook, Twitter, Instagram, and Pinterest. The campaign generated 318 unique pieces of content, 121.3 million impressions—428% above goal—and delivered $1.2 million in digital value equivalency.

Herbal Essences