Case Study: Harman/Kardon achieves Millennial awareness and engagement with Carusele influencer marketing

Harman/Kardon - Customer Case Study

Harman/Kardon partnered with Carusele to build awareness and excitement for the Mark Levinson audio system for home and in Lexus. Their challenge was to reach a specific Millennial audience in Dallas, Los Angeles, and New York City with content that felt authentic and relevant.

Carusele developed an influencer campaign using creators in the target regions whose audiences matched the desired demographic, then amplified the best-performing social posts and blog content through paid media in real time. The campaign delivered 170K minutes of audience attention, 2M true view impressions, and a 6.61% average ad recall rate.

Harman/Kardon