Case Study: Hallmark boosts awareness and engagement with Carusele influencer campaigns

Hallmark - Customer Case Study

Hallmark partnered with Carusele to promote Hallmark Signature wedding and anniversary cards sold at Walgreens. The challenge was to build awareness during a crowded summer wedding season and increase brand-related conversations among influencer audiences.

Carusele responded by partnering with influencers to create blog posts and social shares celebrating weddings and anniversaries, while highlighting the Hallmark Signature line as a premium card option available at Walgreens. The campaign delivered 26.3 million impressions, 75% above goal, achieved 98% share of voice ownership, and increased engagement rate by 56% compared with the prior year.

Hallmark